How to make a website SEO-compatible?

How to make a website SEO-compatible?

1. Introduction

Creating a SEO-compatible website is full of ups and downs. There are tons of requirements Google has in order to get a better place on search engine pages. 

The good thing is Google lets everybody get access to this information. You don’t need to pay subscriptions to get the insight and get better positions than other companies. It is a rather democratic approach; everybody has a chance to get better places. 

This article is created for the reason to highlight to you the most important rules of Google’s SEO requirements, and how to maximize your chances to get one of the best places on the search page in your specific niche keywords. 

2. Create a keyword strategy!

The first rule is to create a keyword strategy. It includes defining your keywords, regularly displaying them on your website, and adding your keyword to your domain name. 

a. Analyze and define your potential keywords!

    First, your task is to understand and gather the potential keywords that you want to build on your strategy. You can choose multiple keywords, but be aware of choosing too many, as it requires too many resources, and it will be less effective.

    After you define some, you must check their effectiveness. There are multiple online tools that enable you to check your potential keywords’ progress, keyword difficulty (how hard is to get highlighted), price (average pay-per-click price to that keyword), and many other key aspects. 

    b. Place them on your website

      However, Google rates how effectively you display your keywords on your website.

      For example, if one of your keywords is “email marketing”, you need to somehow include this keyword in some of the written elements of your landing page. 

      If you use your keyword quite often, Google connects that with your site, and your site can reach broader audiences. 

      c. Include a keyword on your domain name!

        A domain name is also a fantastic opportunity to tell something about your business. If your website’s main purpose is to advertise your gardening business and your target audiences are all young, turn this into your strength. 

        Instead of picking “rosssmithbusiness.uk” (which refers to your name, for instance), try Greengen.uk. In this case “green” (one of the gardeners’ main keywords) gets displayed on your name. Also, it makes a far more interesting first appearance than the first option. 

        However, a domain name is a unique characterization of an online entity, therefore you need to check your potential domain name’s uniqueness first. Rackhost.uk, one of the most versatile European domain name registrars, enables you to check your potential domain name’s status. Also, you can buy your preferred domain name directly from our site! 

        3. Make your buyer’s journey delightful!

        Source

        What does an online webshop want more than happy customers?  Google’s desire is also to recommend only those websites where the users are satisfied. That’s why you need to make constant changes!

        a. Make your website mobile-friendly!

          Mobile-friendliness is a must-have feature nowadays. Almost 62% of all online users browse the web via their phone, and only 36% of them use their computer device. If you can’t focus on mobile-friendliness you can say hello to ? of your potential buyers. 

          The best way to ensure that your website is mobile-friendly is to use a responsive website design. A responsive design strength is it can automatically restructure your website based on the given user’s screen size. Therefore, you no longer need to be worried about this problem ever again.

          b. Create a fast-loading website

            A slow-loading website can also frustrate visitors, so Google rewards your website if your load time is quick. 

            But how can you ensure quick load time? Well, there are a couple of techniques, just like:

            • Change hosting provider
            • Optimize the website’s images and videos
            • Reduce the number of plugins
            • Use catching

            These can all help to enhance your site’s speed. 

            c. Implement AI, but not always

              As you may have experienced, AI tools are the new superpowers of the online world, and they open up a lot of new doors for you. You can solve your clients’ problems faster, understand and recognize bugs more easily, or generate more and more content.

              However, the last couple of Google SEO updates have all made clear messages: if your site is full of AI-generated content; Google will punish you! 

              4. Make it up-to-date

              Google also prefers those sites which are updated regularly, and full of new features, blog posts, or other new functions. In this part, we will discuss those tips which make your website more SEO-compatible with the help of continuous monitoring. 

              a. Listen to your users’ problems!

                Users are in the middle of Google’s SEO acts. So they reward your website if you listen to your customers’ problems, and create fast solutions.

                Your users can indicate if there is a problem with your website on numerous platforms. They can report misleading advertisements, constant tricks, and so on. Even if you may reach better profits in the short term, in the long term Google will strike you back. 

                Instead of this, try to listen to your customers’ voices regularly. Create a chatbot, and an FAQ section to answer their short questions easily, and regularly answer to their approaches through email and in-site. 

                b. Create content!

                  Source

                  It is also crucial to write more and more high-quality blog and guest posts. Google is best at analyzing those, rating them, and recommending them based on their quality. You can also highlight numerous keywords, so you give your website a better chance to appear in relevant search results.

                  What do you need to avoid? Copy and paste content, and content where you can’t add any new information to the given topic. Rather avoid writing these, as these won’t pay the work back. 

                  5. Conclusion

                  As you can see, there are various ways to reach better SEO results, the success only depends on three key aspects: observe, analyze, and learn continuously! 

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