LONDON, 18th November 2015 – Today, BURGER KING® brand announces it will roll out new festive product offerings and limited-edition Christmas packaging in the UK and select locations in Europe, the US, Latin America and Asia.
Inspired by the joy of the festive season, the Christmas packaging range celebrates the season with reindeer and mistletoe-clad coffee cups, Santa’s belly-inspired sandwich wraps, joyful takeaway bags and even a few holiday-themed characters on the always-animated Chicken Fries box. Our iconic crown features an Unlucky Santa and his unique way of delivering children’s presents on this festive season.
“The BURGER KING® brand is always looking for innovative ways to surprise and delight our guests – whether it is with our great-tasting new products or a seasonal twist on the guest experience,” said Fabiana Anauate, Marketing VP for the BURGER KING® brand. “The new, limited-edition packaging gives guests new ways to celebrate the holidays in a very authentic BK® way. At BURGER KING® restaurants, we like to encourage all the unique and different ways our guests get into the spirit.”
The new packaging and Winter Whopperland menu will be available at participating BURGER KING® restaurants in the UK until the 12th January and follows other recent successful global launches, including the Halloween WHOPPER® sandwich, PEACE DAY BURGERTM and Proud WHOPPER®sandwich, all of which featured innovative, limited-edition packaging.