Where Britain’s Richest People Go on Holiday

    For us mere mortals, the blissful prospect of a sunny week on the Costa del Sol or an active weekend spent traversing the Lake District is about as good as it gets. A package holiday in Spain or a cheeky city break somewhere in Europe is more than enough to make most of us feel like well-heeled, cosmopolitan globetrotters. For the richest citizens of this country, however, it’s a different story.

    You certainly would never catch a blue-blooded Chelsea socialite or FTSE 100 executive sunning it in Benidorm – they prefer to go off the beaten track, with only the most exclusive luxury destinations making the cut. If you’re curious to find out where the upper-crust of UK society chooses to on holiday, then look no further. 

    Bahia, Brazil 

    With all-inclusive mega-resorts popping up on just about every decent beach in the world, you’d think the wealthiest in society would be running out of places to sunbathe away from the prying eyes of the public. With a spate of British celebrities and aristos recently being ‘papped at the serene, sparsely-populated Brazilian state of Bahia, it’s clear that they’ve found a new hideaway. The beaches that run the length of this state are renowned as some of the best in the world, while the free-spirited party scene is already the stuff of legend. 

    Central Asia 

    Elite travel isn’t just about luxury and exclusivity, it’s also about adventure. In an age where having an “authentic” experience is a top priority for holidaymakers, it should come as no surprise that the vast, unexplored terrains of Central Asia have been rising up the bucket lists of the UK’s most well-to-do set. The gorgeous temples and surreal desert expanses of Uzbekistan have proven to be particularly popular spots for wealthy thrill-seekers, so it’s unsurprising that a host of luxury hotels are already being built across the countryside. 

    The Bahamas 

    The Bahamas has long been synonymous with glamour and this certainly hasn’t changed a bit over the decades. The smaller of the 700 islands which make up this sun-kissed nation are still the most popular with wealthy Brits, with thousands travelling here each and every year to sip on cocktails and lounge on the beach. The Bahamas’ reputation for luxury is so strong that VIP members clubs such as Mr Green casino’s Club Royale continues to reward its luckiest high rollers with exclusive trips to these islands. If you’re looking for privacy, the Bahamas is the place to go. 


    It’s not all about the sun and the surf. The Nordic nation of Iceland may be the most expensive country to live in the world, but that hasn’t stopped the UK’s wealthiest denizens from flocking here in droves to spend extended trips on this beautiful and isolated island. The capital, Reykjavik, may not compare to New York or Paris for luxury experiences, but the intimate and off-the-grid atmosphere of the quiet streets has drawn celebrities, socialites, and tycoons for long winter stays. Adventure trips through the rugged Fjords have also proven popular, many of which come with a five-figure price tag. 

    So if you’re looking to get some R&R with the British elite, maybe cancel that upcoming trip to Blackpool and see if you can manage a couple of nights in the Bahamas. 


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