Tapping into new consumer behaviour, expanding your digital presence and bringing brands up to date with the modern world are just a few of the reasons why influencer marketing is the next big thing for digital growth. An influencer agency can identify the right influencer strategy to guarantee exceptional growth.
Firstly, we must apologise for our title being slightly misleading, as influencer marketing is actually already the next big thing. It is not new knowledge that influencer marketing is slowly dominating all online spaces. In addition, there are a whole host of successful pre-existing influencer marketing campaigns that we can look to for evidence of this.
Simply put, influencer marketing is concerned with focusing market activities around key individuals that have influence over potential buyers, rather than targeting the market as a whole. Today, consumers trust their favourite influencers over brands. This means that placing the focus on key individuals for marketing opportunities as opposed to going it alone is essential.
If you are unfamiliar with how influencer marketing can grow your brand, digitally, you have come to the right place. This blog will outline all you need to know.
Consumers are done with paid digital marketing
As more and more brands jump on the bandwagon that is digital advertising, social media users are seeing more paid ads than ever before and so it is no wonder that over 40% of the world’s online users enable some sort of ad blocker on their devices.
By choosing to shift the focus to influencer marketing campaigns, you automatically appeal to a broader, but more niche, audience instead of having your advertisements fall on uninterested eyes and ears. Consumers get to see less paid ads and you get to interact with those genuinely interested in what your brand has to offer. It’s a win-win situation.
It is cost effective
Utilising influencer marketing is much cheaper than running traditional forms of advertising. For example, a 30 second national tv ad costs roughly $342k, whereas one post from a micro influencer on Instagram can be anywhere between $100-$500. Not only does this allow you to run multiple ads at once, but it also increases your ROI.
It is native advertising
Influencer marketing allows for genuine quality content to reach your target audience through organic advertisement, something much more appealing to consumers. Traditional advertisements do not appear organically and are nothing more than an interruption to the consumer.
It offers various ways to promote brands
Social media platforms today offer a range of different tools, such as Instagram Reels, for influencers to get creative with the promotional content they are looking to put out. In turn, this allows the brand to experiment with new promotional techniques that they otherwise would not have chosen themselves.
Social media marketing is lively
Influencer marketing is typically much more lively than a one-page magazine spread or a billboard, making your ads much more engaging to the general audience. Influencers possess the ability to promote products in a fun way that gets people interested and taps into their emotional responses. This allows you to relate to potential buyers that other forms of advertising cannot.
Social media is booming
Saving the best – and the most obvious – for last; influencer marketing is beneficial to digital growth because social media is booming and shows no signs of stopping. If done properly, social media is an ideal place for advertising, especially with the growth and development of various platforms. Influencer marketing is no longer limited to images, but instead is expanding into videos, blogs and other mediums where influencers can directly communicate with their audience and, for these reasons, your brand should be participating in the social media boom.
