Content marketing is an advanced digital marketing strategy that aims to produce engaging content for your audience. Content marketing creates valuable content for prospects to visit your website as opposed to directly selling your products. The goal is to present your brand as an industry authority through high quality content across a variety of mediums.
There are myriad benefits to enlisting this campaign strategy, including:
- Driving website traffic
The best provider of SEO in Australia will use content marketing to drive your website traffic. Engaging content is an organic search fundamental. Therefore, you cannot expect to drive web traffic without high quality content. When you constantly produce engaging, high quality content then you can expect your rankings to climb. Furthermore, continuously producing valuable content will lead to requests from other websites to provide backlinks, another valuable SEO tool!
- Increase sales
And isn’t this the overall digital marketing objective? But just because you’re driving website traffic it doesn’t mean your sales will increase. This is because your content marketing strategy has registered your brand as an industry authority. You have created awareness (the customer knowledge that they need a problem to be solved). Next, you provide research and consideration (solutions to their problem). Finally, you’ve given them a decision to make, and that decision will likely be a sale for your brand!
- It’s not annoying
No one likes that in-your-face advertising of yesteryear. Traditional (or should we say “outdated”) forms are becoming more irritating, and for this reason content marketing is at the forefront of modern marketing. You might be hard-pressed to remember the last time you bought something through traditional advertising. This makes sense, as it’s really annoying and does nothing more than interrupt your day!
What’s more, it’s super expensive compared to digital marketing. This is especially so when you consider that content marketing generates three times as many leads whilst costing around 60% less than traditional advertising methods.
- Boost your social media followers
This is one of the most effective ways to increase your social media following. This may not be the key objective when developing content marketing, but it is an excellent side benefit as it indirectly leads to greater conversions. This is because they want to see more of the awesome content you have for them. What’s more, if they really like your content they will happily share it with their friends and followers, something which will further increase your social media stature.
- Answering customer questions
An effective strategy will help your business answer customer questions directly through informative blogs, images, videos etc. And, given that most people prefer to find their answers through informative posts rather than through a direct customer service approach, it’s a fantastic way to improve your customer service. What’s more, it truly puts your business at the forefront of the industry, providing a user experience that makes you trustworthy. This is ideal for winning ongoing customers.
It’s a forward-thinking approach to digital marketing
Content is your digital campaign’s absolute fundamental. You need it to drive web traffic and increase conversions. It helps make your brand an industry authority and one customers can trust to provide a high quality product or service. Otherwise, customers might not know anything about your brand, or might think that you don’t have the passion to talk about your product and provide a good one.
With this in mind, be sure to enlist a reputable SEO agency to ensure your content marketing strategy is one that will attract a valuable audience!
