The United Kingdom offers small businesses a competitive market to promote and sell their products and services. However, the scope of growth is infinite, as consumers prefer the Internet over physical stores to discover and engage with brands. Digital marketing has become a necessity for small businesses based in the UK. It allows them to effectively compete with larger companies online.
Here below, we present you with the four essential digital marketing techniques tailored for small businesses in the UK.
How to do Digital Marketing for Small Businesses in UK
1. Target Audience
Digital marketing begins with the identification of the target audience and its behaviour and preferences on the internet. It’s essential to conduct deep market research to understand the demographics and interests of the target audience. Google Analytics and social media insights are some useful tools to analyse data and refine audience targeting strategies.
Statista claims in a recent survey that 72 percent of marketing professionals in the UK spend the majority of their budgets on digital marketing projects. “This distribution of advertising funds and focus helps marketers adapt to consumers’ growing appetite for digital experiences. As part of this mission, building effective digital interfaces for consumers has become one of the top marketing priorities in the UK,” the report states further.
Small businesses can save a valuable chunk of their budget allotment by identifying the right techniques to reach a wide audience. While identifying your target audience is a foundational step in any successful marketing strategy, it’s not as easy as it sounds. Here are five useful tips to find your target audience.
2. Local SEO
Small businesses should target specific geographic regions. Local SEO helps them optimise the website and online listings to enhance the business’s visibility in local search results. To begin with, claim your Google My Business listing, optimise your website with location-specific keywords and request the satisfied customers to post positive reviews.
According to BrightLocal’s Local Consumer Review Survey 2024, 91% of consumers said local reviews of chains and franchises impact their overall perception of the brand. Small businesses must maintain a positive online reputation. Platforms like OrKra.com help small businesses connect with skilled and experienced local SEO specialists to affordably improve search engine rankings and attract local customers.
3. Content Marketing
Content is the backbone of digital marketing. Small businesses must post effective content to engage with their target audience. By addressing the audience’s pain points with high-quality and informative content, these businesses can establish authority in the niche. While blog posts should be the priority for long-term growth, videos, infographics and social media posts help small businesses gain popularity in a short period of time.
Content marketing not only boosts brand awareness but also enhances customer engagement. OrKra.com offers a marketplace for small businesses to find skilled content writers, creators and content marketers as per specific needs and target audiences.
4. Social Media Marketing
Social media platforms like Facebook, Twitter, Instagram and LinkedIn have a user base of over 45 million people in the UK. They offer small businesses unparalleled opportunities for audience engagement and promotion of their products or services. A social media strategy has become essential for every business in the modern world. A small business must connect with and engage with its target audience using meaningful and shareable content.
We Are Social cites data collected by Kepios, “Active social media user identities have passed the five billion mark.” The current user base on social media is 62.3 percent of the world’s population. Over the last year, 266 million users joined social media, resulting in an annual growth of 5.6 percent in the total global social media user base.
Digital marketing holds immense potential for small businesses in the UK. It allows them to spread brand awareness, expand reach, attract customers and drive sustainable business growth. With the help of the right strategies and platforms like OrKra.com, small businesses can level the playing field and compete effectively in the competitive online world.
