Entrepreneurs are constantly on the lookout for new opportunities. Gaet Holding CEO and Bayswater Capital director Luciano de Vries is no exception. A businessman with a diverse portfolio of ventures, his recent acquisition of Happy Timber Solutions, including barrelsauna.nu, marks an exciting foray into the wellness industry. Luciano de Vries shares his insights into what inspired this investment and his vision for the future of the company, which makes wooden saunas, hot tubs, and outdoor showers.
“What I liked about this opportunity is that Happy Timber Solution builds everything from scratch,” he explains when asked about his inspiration behind the investment. “They control the whole cycle; in this I saw some resemblance with how we started ourselves.” This hands-on approach resonated with de Vries, who recognized the company’s potential for growth and innovation. Additionally, he notes the strategic alignment with his existing network in real estate, further solidifying the appeal of the investment.
Drawing from his extensive business background, Luciano de Vries envisions applying his expertise in marketing, sales, and operational efficiency to effectively lead and manage Happy Timber Solutions.
“From what we can see so far, we can use our experience in marketing and sales and implement it here,” de Vries remarks. He emphasizes the importance of leveraging technology, such as customer relationship management systems, and adopting a systematic approach to optimize the company’s operations and drive growth. Despite typically maintaining a hands-off approach to investments, Luciano de Vries expresses enthusiasm for actively engaging with Happy Timber Solutions due to its potential and alignment with his network and skill set.
Luciano de Vries Envisioning Customers’ Dreams
Looking toward the future, de Vries shares his vision for enhancing Happy Timber Solutions’ unique selling propositions and customer offerings. “We build from scratch, and therefore we could also envision our customers’ dream sauna or hot tub,” he elaborates. This personalized approach not only sets the company apart, but also creates a compelling customer journey centered around meeting individual needs and preferences. By focusing on delivering exceptional customer experiences and anticipating the joy and satisfaction of new owners, Luciano de Vries aims to elevate the company’s brand and expand its market presence.
With his wealth of experience and visionary leadership, de Vries is poised to steer the company toward success and redefine the standards of excellence in the wellness market. As Happy Timber Solutions embarks on this new chapter under Luciano de Vries’ guidance, the future holds exciting possibilities for growth, creativity, and customer satisfaction.
