Strategic Growth Drives Greenley Family’s Roadshow Expansion

Strategic Growth Drives Greenley Family’s Roadshow Expansion

The Greenley family from Blackpool is spearheading significant growth through their family business, Roadshow Promotions, which is rapidly expanding across various sectors.

Led by Stuart and Natasha Greenley, the father-daughter team has transformed the business from a single entity into a diversified enterprise with representation in multiple industries.

Roadshow Promotions, originally founded to provide promotional bus services, now operates the largest fleet of promotional buses in the UK. The company works with major clients like Johnson & Johnson, Edwards Lifesciences, and the British Heart Foundation, raising awareness through tours across the UK and Europe. This early success has laid the foundation for their broader expansion plans.

By reinvesting profits from these contracts, the Greenley family has pursued a carefully planned growth strategy focused on three pillars: organic development, strategic acquisitions, and diversification into complementary sectors.

To capitalise on the digital economy, they merged with a local digital media company to create Roadshow Media and Roadshow Digital, offering services such as website design, SEO, and digital consultancy, extending the company’s reach into digital marketing.

Over the past two years, they have launched Roadshow Security, offering security services to the leisure, hospitality, and retail industries. Their clients include prestigious names like Haven’s Cala Gran and Marton Mere holiday parks. They have also introduced Roadshow Conversions, a business that specialises in converting vehicles and buses into static business assets and provides portable washrooms for festivals and construction sites.

The Greenley family remains dedicated to supporting their local economy by adhering to a “buy local” approach, working with local suppliers for services like marketing, branded bus livery, and accountancy, while also sponsoring grassroots football. They employ a growing team of skilled professionals, including joiners, electricians, drivers, security personnel, and digital marketing experts, with plans for further expansion in the coming year.

As they continue to research new sectors for expansion, Roadshow Promotions is an example of how strategic vision and local commitment can drive business growth.

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Login

    Register | Lost your password?