The fleet management and telematics industry has been known for the use of multi-year agreements, which have been common practice in various European countries, including the UK, Germany, and France. Usually, these agreements were made for three to five years and can be included with leased hardware, SIMs, and provider-specific infrastructure. While such arrangements might prove beneficial for telematics companies, they have rarely been suitable for the needs of actual business users.
This was the key selling point of One Step GPS.
One Step GPS’s Unique Business Model
Contrary to other traditional telematics providers, One Step GPS does not require users to make any commitments and offers a month-by-month payment on a per-vehicle basis. This model proved particularly helpful for businesses that need to increase or decrease fleet size based on their seasonal needs, project workload, or general economic trends.
The issue becomes even more evident against today’s operating backdrop. Modern businesses tend to see rapid changes in their fleet size, which can be driven by several factors. Some construction firms expand their fleet according to the availability of projects. Others may experience fluctuations due to agricultural seasons. Some businesses operate delivery services and may have to adapt to changing markets. With so much variability involved, being tied to a long telematics agreement can bring about inefficiencies for the business.
One Step GPS positions its no-contract model as the optimal solution to this challenge. Unlike other providers, One Step GPS allows clients to increase or decrease their services whenever needed. As a result, businesses can control costs better while avoiding unnecessary paperwork.
The Benefits of Going Contract-Free
However, things become even clearer when it comes to European fleet management services. First, fleets may find themselves working in cross-border environments. Here, the company can run into compatibility problems when it comes to hardware, telecommunications networks, and local regulations. Moreover, fleet operations in various EU countries may involve complying with different rules and data management practices. GDPR adds yet another layer of difficulty to managing one’s fleet in a compliant manner.
Against such a background, One Step GPS’s contract-free arrangement proves itself a powerful tool. It should be noted that while some telematics companies continue using long-term agreements as a standard practice, One Step GPS opts for a different strategy. Indeed, the company’s model does not focus on user lock-in but instead emphasizes service performance. In other words, customers keep returning since the platform remains valuable to them. This can be evidenced by recent figures released by Berg Insight (the research firm specializing in IoT and fleet management).
A Different Philosophy From Traditional Providers
According to the estimates provided by Berg Insight in 2025, One Step GPS occupied a spot among the top 15 fleet management providers in North America based on the number of subscribers. The company is the largest no-contract fleet management service provider in North America.
This alone speaks volumes about the capabilities of One Step GPS when it comes to sustaining its model. Moreover, customer satisfaction metrics seem to back up this statement quite well. The firm keeps receiving high ratings in such popular review portals as Capterra and G2, despite lacking the contractual agreements that define most fleet tracking companies’ services. In turn, this makes it quite clear that users’ willingness to keep using the services is a clear illustration of those services’ quality.
Some additional figures show that One Step GPS enjoys continued success. The company reports serving more than 20,000 active customers. Apart from that, One Step GPS has made it to the Inc. 5000 list of the fastest-growing companies for five years and has won a grand prize in the category of best customer service. Against the background of the subscription-based economy, where users can cancel their services at any moment, such achievements are rather remarkable.
What European Fleet Operators Should Consider
Against this backdrop, people can ask themselves a legitimate question. When looking for a new telematics provider to work with, should European fleets opt for long-term agreements or switch to something more flexible? Given the increased complexity and volatility of today’s fleet management, a flexible arrangement offered by companies like One Step GPS seems more promising than ever before.
