The UK’s leading online pharmacy ChemistDirect.co.uk reveals that the ‘Downton Affect’ has hit beauty cabinets across the country, as fans revert to nostalgic and understated products to fashion the discreet and delicate looks of their favourite aristocratic Ladies on TV.
The deep secrets of the nation’s bathroom cabinets have been revealed, with sales of timeless classics marking a revival, including Pears Transparent Soap (up 42%) and Yardley English Rose Talcum Powder (up 38%).
For the first time this year, orders of facial bronzer have been surpassed by softer pink palettes, as the nation’s fair ladies recreate the subtle, yet stunning appearance of Downton characters à la Lady Rose.
ChemistDirect.co.uk reveals that those looking to achieve flawless 1920’s skin have invested in pressed powders, such as Rimmel Stay Matter Pressed Powder (up 23%), Rimmel Blush in Pink Rose (up 30%) for blushing cheeks, and soft eye shadows for doe eyes, achieved with products such as Christian Dior 5 Colour Eye Shadow Designer Pink Design (up 17%). Sales of lipsticks have also soared for those looking for rose bud lips (up 55%).
ChemistDirect.co.uk’s Superintendent Pharmacist, Omar El-Gohary, comments: “The ‘Downton Affect’ has struck again. Since the show returned to screens, we’ve noted that Brits are banishing the bronzer and instead turning to timeless British products and softer palettes, as they aim to achieve the aristocratic looks of their favourite Downtown character.”
ChemistDirect.co.uk is the UK’s largest online healthcare and pharmacy business, providing quick and affordable delivery of tens of thousands of health and beauty products, and a suite of well being services including confidential consultations with in-house GPs and advice from its team of fully qualified pharmacists.
The multi-award winning company was founded in 2008 and now ships more than 20m products every year from its Midlands headquarters, to over one million customers in the UK and globally.