Brits are more loyal to their dog than their favourite football team, new research has revealed.

    A study into British loyalties found animal-obsessed Brits deem their family pet more important than any football team, or indeed their home town.

    The study shows the average British adult is incredibly loyal to where they shop, the brands they use, and the products they buy. As such, folk tend to stick to the same type of tea or coffee, watch the same TV programmes and eat from the same takeaway all the time.

    When it comes to health and beauty, most Brits wear the same deodorant day in and day out, buy the same skin care products, slap on their preferred brand of make-up and go to the same hairdresser.

    Food loyalty means people will stick to the same brand of ketchup, and spread the same margarine on their favourite bread each day. Some 70 per cent of people rarely deviate from their favourite brands of food and drink.

    Matt Walburn, Superdrug Customer & Marketing Director, which conducted the study of 2,000 adults to celebrate the fifth birthday of the Superdrug Health and BeautyCard said: “During the five years we’ve operated our loyalty scheme things have definitely changed on the British high street and in the average home.

    “Seven out of ten of those questioned said they were more price conscious and aware of deals than they were five years ago. We’ve now got over eleven million members signed up for special member benefits such as free online delivery, and yes that even includes the hundreds of pet wellbeing products we now sell online. To show we are as loyal to our customers as they are to us and to celebrate our birthday we’ve got 5,000 special offers just for our card members in store for the next few weeks.”


    My mum
    My best friend
    My dad
    My dog
    My football team
    My cat
    Home town
    Tea / coffee brand
    TV programmes
    My hairdresser
    City of birth / heritage
    Mobile phone provider
    National team
    Local takeaway
    My religion
    Mobile phone brand
    Bands I’ve loved since childhood
    The bet
    Brand of butter / spread
    Charitable causes
    The Royal Family
    Skincare products
    My favourite pub
    Washing powder
    Car brand
    Particular loyalty card
    Favourite singer
    Work colleague
    Hair products
    Local independent shops
    Make up
    Place of work
    My boss
    Soap opera
    Bread brand
    The corner / local shop
    Technology types
    Brand of underwear
    Coffee shop
    Rugby team
    Petrol station



      • Business, politics and lifestyle journalist. Founder/ Editor of The London Economic, Yorkshireman and fan of sub-standard football.

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