Brits are more loyal to their dog than their favourite football team, new research has revealed.

A study into British loyalties found animal-obsessed Brits deem their family pet more important than any football team, or indeed their home town.

The study shows the average British adult is incredibly loyal to where they shop, the brands they use, and the products they buy. As such, folk tend to stick to the same type of tea or coffee, watch the same TV programmes and eat from the same takeaway all the time.

When it comes to health and beauty, most Brits wear the same deodorant day in and day out, buy the same skin care products, slap on their preferred brand of make-up and go to the same hairdresser.

Food loyalty means people will stick to the same brand of ketchup, and spread the same margarine on their favourite bread each day. Some 70 per cent of people rarely deviate from their favourite brands of food and drink.

Matt Walburn, Superdrug Customer & Marketing Director, which conducted the study of 2,000 adults to celebrate the fifth birthday of the Superdrug Health and BeautyCard said: “During the five years we’ve operated our loyalty scheme things have definitely changed on the British high street and in the average home.

“Seven out of ten of those questioned said they were more price conscious and aware of deals than they were five years ago. We’ve now got over eleven million members signed up for special member benefits such as free online delivery, and yes that even includes the hundreds of pet wellbeing products we now sell online. To show we are as loyal to our customers as they are to us and to celebrate our birthday we’ve got 5,000 special offers just for our card members in store for the next few weeks.”


My mum
My best friend
My dad
My dog
My football team
My cat
Home town
Tea / coffee brand
TV programmes
My hairdresser
City of birth / heritage
Mobile phone provider
National team
Local takeaway
My religion
Mobile phone brand
Bands I’ve loved since childhood
The bet
Brand of butter / spread
Charitable causes
The Royal Family
Skincare products
My favourite pub
Washing powder
Car brand
Particular loyalty card
Favourite singer
Work colleague
Hair products
Local independent shops
Make up
Place of work
My boss
Soap opera
Bread brand
The corner / local shop
Technology types
Brand of underwear
Coffee shop
Rugby team
Petrol station



    • Business, politics and lifestyle journalist. Founder/ Editor of The London Economic, Yorkshireman and fan of sub-standard football.

      • Show Comments (0)

      Your email address will not be published. Required fields are marked *

      comment *

      • name *

      • email *

      • website *

      This site uses Akismet to reduce spam. Learn how your comment data is processed.


      You May Also Like

      Wolverhampton’s busy Saturday night

      SIR Alex Ferguson engaged an open war of words with the Superintendent of Wolverhampton ...

      Young boy gets a spooky friend

      THIS amazing  photo shows the moment when a young boy’s ghostly playmate was caught ...

      Gone but not forgotten

      GONE NOT FORGOTTEN – A floral tribute to the late Princess Diana outside her ...