Congratulations on starting your own business. It’s an exhilarating journey full of ups & downs (hopefully more of the former).
Having started my own business back in 2007, I wanted to share a few ideas on how you can grow yours using stickers. Not Google Ads, Facebook or SEO…but stickers, to help create a magical brand experience which will keep your customers coming back again, and again, and again.
Read on to get a handful of tips to help your startup grow.
Firstly, what’s so good about custom stickers?
Stickers are a fantastic tool to grow your startup because of their low cost & that people don’t perceive them to be advertising. If you give customers a sticker, most will see it as a gift.
Giving gifts is a proven tactic to increase sales because of social psychology’s rule of reciprocity.
So how do you best use stickers to grow your new brand? Here are some ideas to get started.
1. Give stickers when networking or exhibitions
How do you create a lasting impact when meeting people? You’ve incurred sizable expense & energy getting to your event & most people forget your new business as soon as they’re home.
Sticker giveaways are an excellent way not to be forgotten by giving your startup a presence in a customer’s home or office.
Investing a few pence in a premium sticker that looks awesome when stuck on a laptop and will continually be seen by your potential customer can be amazingly effective.
2. Include stickers with all orders
Stickers are such a low cost adding them to your product packaging is a no brainer. There are excellent reasons world-class brands like Apple include stickers with their products.
Google says there are over 3 billion mentions of brands a day, and nearly 95% of these mentions happen offline. We also know many purchasers say they’re highly likely to buy based on word of mouth recommendations.
Imagine commuters on a packed tube all seeing your brand’s sticker on the back of a phone or laptop. That can be powerful.
Don’t miss out on this powerful marketing tool – add stickers to all orders!
3. Standout with large wall graphics
Wall stickers are more common today, especially since COVID-19 & social distancing regulations. Why not turn your ‘stay 2m apart sticker’ into a fun experience with your brand? Or knock your customers’ socks off when they walk into your office or store with a large feature wall.
Get custom printed wall stickers printed in your colours, add your logo or add a fun message to make a memorable moment for your customers. They’re a fantastic investment to make your brand stand out a little.
I hope with the ideas mentioned above, you can push the growth of your startup faster & further than before.
Please let me know if they have a positive impact on your new brand by leaving a comment below.