From the 25th to 27th of March 2023, “PRECIOUS EUROPE” participated to the International Food & Drink Event (IFE) that was organized in London. It is a biennial trade exhibition that takes place in ExCel London, in United Kingdom. This event is one of the largest and most influential gatherings of food and drink professionals in the world, attracting 1,500 innovative, global and cutting-edge food and drink suppliers and more than 25,000 attendees from over a 100 countries.
The event showcases a wide range of food and drink products, including fresh and frozen produce, meat, fish and seafood, dairy, bakery and confectionery, snacks, alcoholic and non-alcoholic beverages, and many more. It also features various cooking and tasting sessions, as well as seminars and workshops focusing on industry trends and developments. The event has been running since 1979 and has become a significant platform for industry players to showcase their products and services, network, and explore new business opportunities.
IFE brings together more food & drink buyers and suppliers than any other UK event and has a legacy of over 40 years in delivering high quality and effective business connections. IFE is also the largest and most successful product sourcing platform for senior buyers from the retail, wholesale, distribution, import & export, and foodservice sectors, all of whom are looking to meet suppliers face-to-face, sample new products and place orders with suppliers.
During the fair, visitors had the opportunity to try the promoted products and get to know more about the Greek premium olive oil and Corinthian raisins at the “PRECIOUS EUROPE” exhibition stand. In addition, visitors were informed about the followed procedures from the Association of Producers’ Organization of Kiato that ensure compliance of the products with EU health and safety regulations. Finally, the three-year campaign “Enjoy It’s from Europe” as well as its objectives were communicated to all interested individuals pointing out the excellence of EU olive oil and raisins production.