The European rice industry is setting new standards in sustainability, benefiting both consumer health and the environment. Innovative farming practices in EU rice cultivation reduce water usage, limit chemical applications, and support biodiversity. These methods produce high-quality rice while reducing greenhouse gas emissions and protecting natural habitats.
The European Rice campaign, funded by the EU, aims to promote the advantages, sustainability, and versatility of European rice in the UK and other international markets. The campaign supports EU agri-food products globally by focusing on sustainability, quality, and increased market presence.
Through the use of renewable resources, crop rotation, and eco-friendly pest management, EU rice producers are making a positive environmental impact. Prioritising both people and nature, the EU rice sector provides a sustainable approach to agriculture, offering consumers nutritious rice grown responsibly for a healthier planet.
For more details about the European Rice campaign, upcoming events, and social media channels, please visit our website or follow us on Facebook, Instagram and YouTube.
