Swagable Partners with Prezzee to Innovate Event Gifting

Swagable Partners with Prezzee to Innovate Event Gifting

Swagable, innovators of virtual swag bags, have partnered with Prezzee, the eGift card platform, to revolutionise event gifting with sustainable, personalised options. The collaboration, unveiled ahead of the B2B Marketing Expo at ExCeL London on 27th November, provides organisers with a modern, eco-friendly alternative to traditional merchandise.

Swagable’s digital swag bags enable event hosts to share offers, discounts, and downloadable resources efficiently, eliminating the need for wasteful physical giveaways. Accessible via email or event platforms, they simplify gifting while reducing environmental impact.

By integrating Prezzee’s eGift cards, Swagable now offers organisers the ability to include personalised gifts in their swag bags. Redeemable at hundreds of retailers, these cards allow for tailored branding and themed options, such as “coffee or lunch cards.” Combined with personalised messages, they enhance the attendee experience and ensure memorable connections.

“We’ve redefined SWAG (that’s ‘Something We All Get’) to mean gifts that people actually want, without the leftover tote bags and plastic clutter,” said Catherine Grinyer, Founder of Swagable. “A few years ago, while hosting a virtual conference, we realised there was no accessible digital solution for swag bags, so we partnered with tech experts to create one. With our virtual swag bags and the new Prezzee integration, we’re delivering personalised, useful gifts that attendees can redeem whenever and wherever they choose. We’ve also collaborated with digital accessibility experts to ensure Swagable is inclusive and benefits everyone.”

Since its launch earlier this year, Swagable has become known for its sustainable event solutions and valuable marketing insights, such as tracking click-through rates and attendee engagement. Now featuring Prezzee eGift cards, Swagable’s swag bags deliver meaningful gifts alongside other digital content, from playlists to speaker presentations.

“This integration solves the common challenge for event hosts: ‘What are we going to gift our attendees?'”, said Davide Stec, Business Development Director at Prezzee. “Instead of typical giveaways like branded water bottles, stress balls, or tote bags that often end up in the bin, our eGift cards offer attendees the flexibility to choose something they truly value. Sending these with a personalised message post-event reinforces the organiser’s message and creates a second opportunity to connect.”

Why Event Organisers Love Swagable

  • Eco-Friendly: No waste, shipping, or storage associated with traditional goodie bags.
  • Measurable Results: Track engagement with clear marketing insights, including click-through and conversion rates.
  • Enhanced Attendee Experience: Attendees can redeem their gifts easily from their inbox, making it simple and hassle-free.

Swagable will be at the B2B Marketing Expo at ExCeL London on 27th and 28th November, where attendees can learn about its new Prezzee integration. Visit Swagable’s booth B2B-D12 to discover the platform’s benefits and book a personalised demo.

For more information and to book a demo, visitwww.swagablebag.com.

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