Choosing the right envelope for your occasion
It sounds like a simple thing, doesn’t it? Just choosing the right envelope for the occasion. The reality of it is however that it’s easier said than done. The rise of online printing means if you’re looking to buy envelopes online you have more choice than ever. Option paralysis is very real, however. So how do you make the right choice?
Here are some key tips to help you decide.
Let the occasion do the work
Let the nature of the occasion make much of the decision for you. It wasn’t so long ago that we were trying to find the most creative ways to spend lockdown, but now for many people those days are behind them and they want to make the most of their interactions. So fun birthday parties, for example, can lead you to choose brighter and more exuberant colours. A more formal and subdued occasion may call for something more traditional.
Understand colour psychology
Yes, those two words do belong together. Colour psychology is a very real thing, and it can say a lot whether you intend it to or not. The colours you choose can have a huge impact on the way your letter or gift is received, and whether it’s deemed appropriate or not. So before you start making the most of all the customisable colours that are available online, make sure you have a firm understanding of colour psychology and what message colours impart.
What are you sending?
The occasion isn’t the only thing you can take your cues from when it comes to choosing the right envelope however. You can also think about the nature of the thing you’re going to be sending. If you’re sending something valuable or potentially fragile you’ll want to make sure you choose an envelope with some padding or protection. Similarly if you’re sending something for a truly special occasion you might want to think about personalising the envelope as well as the card/letter within for a truly memorable addition to the congratulations.
It’s hard to make a bad choice
Remember that there’s no right or wrong answers when it comes to choosing the best envelopes. That means you’re able to trust your instinct. No matter the colour, style, pattern, or personalisation you’re looking for there’s an option out there for you. So don’t ever be afraid to make the envelope as individual as the contents.
