These days, people’s attention span is growing increasingly shorter. At the same time, it takes much more to impress someone and even grab their attention.
Holograms – such as those made by Musion – might be just what you and your business need to stand out from the rest and get noticed by your potential customers.
Read on to learn more about the advantages of holograms and what it means for the future of digital marketing.
A hologram is a light diffraction that makes a virtual 3D image of an object.
You can use holographic images in marketing and advertising in many ways. Currently, these include digital signs and billboards, virtual models, and more. In addition, holograms can be spotted at fairs, point-of-sales terminals, kiosks, and many other places. But that is only the beginning.
Holograms will be an essential marketing asset in the not so distant future. There are many reasons why that is the case.
Nowadays, holograms in some shape or form are everywhere – odds are, you have a few of them in your wallet, as many IDs and credit cards use some form of holographic technology.
As someone who wants to use holograms in advertising, this means that they are becoming increasingly cheaper and more accessible.
Yet, holograms are still new and unique enough to draw attention. These days, ads are everywhere, online and offline. However, holograms are fresh enough to be attractive to people who see them. Unlike classical billboards or social media ads, they are intriguing and engaging. Holograms are something people talk about, photograph, and share on social media.
Their uniqueness is their main advantage and the reason why holograms are the primary marketing tool to use in the years to come.
As stated above, holograms are hard to ignore. However, one of their main advantages over a static image or an animated ad is their 3D nature.
Back in 2018, the WWF had a campaign focused on raising awareness about animal trafficking. As a part of that campaign, they had a holographic elephant roam the streets of London to draw people’s attention and get them to sign a petition to stop illegal animal trafficking. As you can imagine, a life-sized 3D elephant is something hard to ignore, and the endeavor was a great success.
Last year, in 2020, Puma had a campaign where they placed 360 holograms of their latest sneakers on top of parked cars throughout Chicago. The venture, which took place during the 2020 NBA All-Star Weekend in Chicago, was deemed a great success for the brand.
These success stories should be enough to give you an idea of how brands and agencies worldwide are embracing holograms as a marketing tool and give you some ideas about what you could do to implement this technology in your business.
It isn’t just industry giants and big names that can benefit from holographic technologies – your small business can gain from it, too.
For instance, the fact that they are capable of displaying a full 3D model makes holograms perfect for architects, realtors, property managers, and anyone else who is in some way connected to the housing business. In addition, a holographic projection can show your clients what your project will look like once finished much better than any drawing – 2D or 3D – ever could.
Also, due to their ability to literally stand out from the crowd, holograms are perfect for a fair stand or any other crowded place where you want your product or service to stand above the rest in every way possible.
All things considered, the future of holograms in marketing seems bright. While some companies are already working on creating a next-gen hologram that people would be able to hear and even touch, even the current holograms will only be gaining popularity.
According to a 2019 research by Mordor Intelligence, the holographic display market is expected to grow in the coming five years. During this time period, holograms should see a 27.3% rise in popularity, with numbers in the most developed markets such as the USA and Asia being even higher.
One area where holograms will be more and more popular is proximity marketing – the type of marketing where holograms are used to create a personalized experience and environment for each user, such as the interactive catalog by Walmart that people could navigate just like a smartphone or a tablet.
Holograms are experiential, interactive, and have a high wow factor. They can be customized and personalized as you see fit. Seeing a 3D hologram in person is a memorable experience.
All of these factors make holograms irreplaceable assets when it comes to the future of marketing.